The previous year's campaign used a more angular bee illustration as a design element. I refined the illustration, making the bee friendlier and more personable by rounding the body, removing the stinger and adding a graphic shadow (among other things.)

Protect the Pollinators: New Seasons Market

For Earth Day 2014, New Seasons Market wanted to bring awareness to the importance of pollinators…not just bees, but wasps, beetles, butterflies, moths, etc. Signs appeared on shelves throughout NSM's 13 stores highlighting the impact of pollinators in the production of our food.